The web isn’t encrypted by default. That means, it’s not too hard for another person connected to your network to watch (and get) data you send to and receive from websites.
For example, if you’re working from a coffee shop and enter in a credit card number. That data can be pretty easily recorded. How do we prevent this?
SSL (Secure Sockets Layer) certificates are used to authenticate the identity of the website. They also encrypt information between the user and the website server.
This provides you with greater peace-of-mind knowing that the website company is who it says it is and also makes sending in information (like that credit card) much more secure.
Impact on Google Search Rankings
With the goal of making the web more secure, Google has announced that it’s putting more ranking weight on whether or not a website has an SSL certificate. They’ve also indicated that they may strengthen how much an SSL certificate affects your rankings over time.
We know that SSL setup can be confusing and error-prone. We’re happy to help. Contact us to set up your SSL certificate.